Why You Need to Choose SMS Marketing In India
Currently, there are over 929.37 million mobile phone subscribers in India . According to a survey conducted by Nielsen Informate Mobile Insights , there are 27 million Smart phone users in Urban India. At present, SMS is a popular medium for delivering Value Added Services (VAS) in India. It is estimated that around 20% urban Indians have used a SMS VAS service. SMS is an effective marketing tool in India, showing conversion rates higher than other conventional mediums. As mobile phones are gaining recognition among people, small and large-scale companies have started to rely on mobile marketing to promote their products and services. Different types of mobile marketing strategies such as Multimedia Message Service (MMS), Short Message Service (SMS), Pay Per Call mobile, Voice Marketing, Mobile Banner Ads and Mobile applications are used in India for marketing purpose. However, SMS marketing is gaining recognition among marketers as it is fast, reliable and effect...